Social Land - Social Media Agency
How to turn your Asana into a powerhouse
How we helped Social Land transform the way they used Asana from a task dumping ground, to an all-in-one sales, social posting, account and project management machine!
About the Client
Social Land is a UK-based social media marketing agency helping brands build engaged online communities and drive growth through organic and paid social strategies. They offer social media management, content creation, advertising campaigns, and training, working with businesses across sectors to increase visibility and generate leads. Their approach combines creativity with data-driven strategy to deliver measurable results.
Company Size: 4
Industry: Social Media
Location: United Kingdom
Stage: Start Up
The Challenge
Joe was paying for seats within Asana but barely scratching the surface when it came to it’s features.
Joe and his team did have structure per client, but no templates for onboarding, projects or BAU tasks. The team were also using a few google sheets which could be consolidated into Asana and then linked to the clients.
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Our Approach
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Delivered a full operational audit to map out gaps and inefficiencies.
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Created an onboarding and project template for all types of project combinations.
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Created a social posting calendar in Asana for Hello Social’s clients.
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Created a client mainframe, previously on a google sheet, for client management.
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Implemented time tracking within Asana to understand time spent on tasks.
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Set up monthly performance dashboards internally for sales and delivery.
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Created a full library of SOPs
The Results
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Client management through one ecosystem.
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Removed moving between different systems.
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Lowered admin time by 8-10 hours per week for the team.
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Made the most of a tool the team were already paying for, got rid of other subscriptions.

Joe Land, Social Land
Opticks. has been incredible helping me develop my operations within my agency. Specifically, they’ve helped streamline and systemise things across our main platform Asana, as well as others, bringing them all into one perfect system.
Opticks. are knowledgeable, friendly and most importantly just really great people. Thanks for all of your help!

CONTACT US
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