Abacus - Cutting Edge Tech

How to Align your Team to Deliver Like Never Before

How we helped Abacus and their whole delivery team to align on their projects, set roles and responsibilities through the team and deliver better than they ever have.

About the Client

Abacus is a trusted leader in the digital lottery space, providing the technology that powers innovative prize promotions, charitable raffles, and digital lottery campaigns across the world. Abacus combines compliance expertise with seamless tech delivery—making it easier for brands, charities, and agencies to run fully licensed, engaging, and revenue-generating lottery experiences.

Their platform ensures every aspect of a campaign—from ticketing to payment processing to winner selection—is handled with precision, security, and full legal compliance. With clients ranging from well-known charities to blue-chip brands, Abacus is redefining how lotteries are run in the digital age.

Company Size: 20

Industry: Tech

Location: United Kingdom

Stage: SME

Watch our Workshop with Abacus and hear from CTO, Paul Lawson on why he worked with us

The Challenge

Abacus work with lotteries, retailers and tech companies from around the world, often all at the same time during the same project. This made things convoluted already, so the team had to be on point with who manages what.

The team knew what they needed to do, but not exactly who, when and how. The project and flow was there but not well-defined and shared with the whole team for complete visibility and alignment.

Our Approach

Map out the full business process flow with the CTO of the business.
Understand any gaps or inefficiencies for hiring or new tools.
RACI each and every step of the business process, understanding who did what, when and how.
Assigning any documentation, inputs and outputs for each stage.
Understanding what meetings happened, with who and why at each stage.
Delivering all of this in a day workshop, with the team's input to create an aligned delivery framework for projects.
All documented and signed off.

The Results

Alignment & visibility for the whole team.
Everyone understanding the importance of their role.
Documented business process flow for delivery.
The team set up for scale.

Paul Lawson, Abacus

When it came to looking for somebody to help us with our project management, governance and process flows, Opticks. were the first people we thought of

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